Skip to content
Contact us
All posts

Migrate Your WordPress Site to HubSpot: A Comprehensive Guide

Picture of Team ES By  Team ES  ·  3 minute read

Planning to Move from WordPress to HubSpot? Here’s What You Need to Know

Are you considering migrating your website from WordPress to HubSpot and wondering how it will impact your content, SEO, and structure? You’re not alone — these are some of the most common questions businesses have when making the switch.

Migrate WordPress site to HubSpot

Here are a few questions that might come to mind:

  1. How will I import my existing WordPress blog posts into HubSpot?
  2. What happens to my current SEO setup and URLs?
  3. Will my existing redirects still work?
  4. How do I know how many pages I have on my website?

These are valid concerns — and migrating your website properly is crucial to maintaining your online presence. In this article, we’ll walk you through the best practices for migrating from WordPress to HubSpot CMS, ensuring your content, SEO, and data remain intact. If you’re not familiar with the technical process, we strongly recommend working with a certified HubSpot expert to ensure a smooth, lossless migration.

Before You Begin: Don’t Make Any Major Changes

Before starting the migration, pause all content updates on your WordPress site. Avoid changing URLs, adding redirects, or publishing new blog posts. These actions can interfere with data consistency during the migration process.

Step 1: Check Your WordPress Sitemap

Your sitemap is a list of all the URLs on your website — it’s an essential resource for migration. You can usually access it by visiting yourwebsite.com/sitemap.xml. If you’re unsure what a sitemap is, here’s a detailed guide from Backlinko.

Download your sitemap and create a spreadsheet to organize your pages. We recommend using these headers for tracking:

  1. Old WordPress URL
  2. New HubSpot URL (use staging URL first)
  3. Images checked (Yes/No)
  4. Alt text added (Yes/No)
  5. Anchor links updated (Yes/No)
  6. Meta title & description matched (Yes/No)
  7. Tested (Yes/No)
  8. Published (Yes/No)

This helps you verify that all content, links, and SEO elements are correctly transferred.

Step 2: Review Your Existing Redirects

If you’ve set up any URL redirects on WordPress (for example, from deleted pages or restructured URLs), you’ll need to migrate them manually to HubSpot. Create a list of all current redirects and later add them to HubSpot by navigating to:

Settings → Website → Domains & URLs → Redirects

For more details, check out this helpful guide on URL redirects.

Step 3: Rebuild Your Pages in HubSpot

Now that you’ve documented your URLs, it’s time to recreate your website pages in HubSpot. If you’ve already chosen a theme from the HubSpot Marketplace, great! If you prefer a custom-built theme, our team at Expandable Solutions can design one that aligns with your brand.

When rebuilding, decide whether to replicate your WordPress content exactly or take the opportunity to refresh your copy and design for a better user experience.

Step 4: Import Your Blog Posts into HubSpot

HubSpot offers a built-in tool to import WordPress blogs easily. Here’s how to use it:

  1. Go to Settings → Website → Blog
  2. From the dropdown, select Import Blog
  3. Click Import New Blog (or Start New Import → Blog Posts if you’ve done it before)
  4. Select Smart Copy and click Next
  5. Enter the URL of your blog’s homepage

We recommend importing the following data to preserve SEO value:

  • Post titles
  • Authors
  • Publish dates
  • Featured images
  • Post body
  • Categories and tags

Learn more in HubSpot’s official guide: Import your WordPress blog into HubSpot.

Step 5: Connect Your Domain to HubSpot

Once your pages and blog are set up, it’s time to connect your domain. If you use GoDaddy, HubSpot simplifies this process. Here’s how:

  1. Click the Settings icon in your HubSpot dashboard
  2. Navigate to Website → Domains & URLs
  3. Click Connect a Domain and follow the guided setup

This connects your HubSpot-hosted site to your live domain so visitors can access it publicly.

Step 6: Test and Launch Your HubSpot Website

Before going live, double-check that:

  • Your blog and website point to the correct domain
  • All redirects are working properly
  • Meta tags and titles match your WordPress setup

Once verified, publish your pages. Don’t forget to submit your new sitemap to Google Search Console to help Google index your new HubSpot website quickly.

Need Expert Help Migrating to HubSpot?

Migrating from WordPress to HubSpot doesn’t have to be overwhelming. As certified HubSpot CMS experts, we’ve helped dozens of businesses move their websites seamlessly while maintaining SEO rankings and performance.

Let’s make your migration smooth, secure, and successful. Contact the Expandable Solutions team today, and we’ll handle everything for you — from setup to launch.