If you’re considering building a website using HubSpot and want to understand what Content Hub is, how to create a website with it, and how to take full advantage of its powerful features—you’re in the right place. In this article, we’ll walk you through why HubSpot created Content Hub, why it’s the right choice for modern websites, and how it can help you grow your online presence effectively.
We’ll also cover the pricing plans available in Content Hub and help you figure out whether the Starter or Pro plan is the better fit for your business.
Previously, HubSpot offered a product known as HubSpot CMS, which was popular for building and managing websites. But as digital experiences evolved, so did the needs of modern businesses. That’s why HubSpot transformed its CMS into something much more powerful — introducing the HubSpot Content Hub.
Unlike traditional platforms like WordPress — where you often rely on multiple plugins for SEO, forms, analytics, and personalization — HubSpot Content Hub brings everything together under one roof. From AI-powered content assistants and brand voice tools to CRM integration and performance tracking, you get a fully unified system built for growth.
📌 One platform. No plugins. Less maintenance. More results.
With Content Hub, your team can stop juggling disconnected tools and start focusing on what truly matters: creating meaningful, engaging content experiences for your customers.
HubSpot Content Hub is packed with modern tools designed to help you build smarter websites that convert. Here are some of the most valuable features:
Note: These are some of the most widely used features of HubSpot Content Hub, not a complete list.
When choosing between the Starter and Pro plans, it’s important to understand what each plan offers and which one suits your business best.
Starter Plan – Best for Small Businesses and Simple Sites |
Pro Plan – Built for Growth and Scalability |
| Ideal for small businesses, startups, or personal brands that need a clean and functional website. |
Designed for businesses with more complex content needs or marketing goals. Offers all Starter features, plus advanced tools like: |
| Best suited if you have 1 domain and up to 30 website pages. |
Up to 10K Website Pages: Scale your content with no limits. |
| Includes essential tools like the drag-and-drop editor, themes, standard forms, and basic SEO tools. |
Smart Content Personalization: Deliver tailored content based on visitor behavior, location, or lifecycle stage. |
| Allows you to easily create a professional site without needing a developer. |
A/B Testing: Test different versions of a page or module to see what performs best. |
| Price: Starts at US$15/month (as of now — pricing may change in the future). | Adaptive Testing: Automatically optimize for conversions based on real-time data. |
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SEO Recommendations: Access advanced SEO insights to improve your site’s visibility. |
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Dynamic Pages: Create dynamic content without it counting against your website page limit. |
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💡 Ideal for growing businesses, content teams, and marketers running multiple campaigns and personalization workflows. |
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Price: US$450/month (as of now; subject to change) |
If you're looking for more than just a website, the Customer Starter Plan helps you build a comprehensive customer experience that includes multiple HubSpot tools for the same price. This plan includes: |
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| This all-in-one starter bundle is perfect for small businesses that want to launch their website, start marketing, manage sales, and support customers—all from one place. |
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Enjoy the same $15/month price, with exceptional value. |
Getting started with HubSpot doesn’t have to be complicated. As a certified HubSpot Solutions Provider, we’ll handle everything you need to build a powerful, scalable website inside the HubSpot Content Hub — the right way, from day one.
Here’s what’s included in our Complete Website Setup Package:
✅ Full website setup inside HubSpot Content Hub
✅ CRM and reporting configuration tailored to your business
✅ Theme selection and customization to match your brand
✅ 6 months of ongoing support so you're never left alone
💰 Most HubSpot onboarding packages start at $2,000 — But we're offering the entire setup for just $1,200.
🎯 Whether you're launching a new site or migrating from another platform, we'll make sure everything is up and running smoothly — with expert support behind you every step of the way.
Onboarding Expert
Phillipa Main
Marketing & Business Consultant
HubSpot Content Hub is a powerful solution for anyone looking to build a professional website that not only looks great but also drives results. Whether you’re just starting with the Starter Plan or scaling your business with the Pro Plan, HubSpot offers tools that fit your needs.
If you're ready to take the next step and build your HubSpot website, or if you have any questions about which plan is right for you, please feel free to reach out! We’re here to help you create a website that truly represents your brand and drives success.